Snoop in an interview described how his request to buy Death Row records was turned down and how this led to a role as an executive creative consultant with DefJam. The record birthed the legendary West Coast rappers in the history of hip-hop. Dre, Suge Knight, The D.O.C., and Dick Griffey in 1991. I’m looking forward to building the next chapter of Death Row Records.”ĭeath Row Records was founded by Dr. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. This is an extremely meaningful moment for me. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.” Speaking on the history-making moment the former artiste now turned owner says, "Snoop is clearly the executive to take Death Row into its next 30 years," said Chris Taylor, president and CEO of MNRK Music Group.Snoop Dogg emphasised how excited he is to have acquired such a significant brand to the culture like Death Row. He served time in prison and had a knack for being near violence that eventually caught up with him. Knight lost Death Row after it went into bankruptcy in 2006. Shakur's death brought on decline for the label, which led to decades of decline for Knight himself. Tupac Shakur became the label's star artist later in the '90s before he was shot and killed in Las Vegas in 1996 while riding in a car driven by Knight. "We wish him success in the years ahead as the brand moves forward under his leadership and vision." The label's records, including Dre's first solo album "The Chronic" and Snoop Dogg's debut "Doggystyle," are considered classics of the hip-hop genre that defined an era. "We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg," Kestnbaum said. David Kestnbaum, a senior managing director at Blackstone, said he's looking forward to seeing Snoop Dogg at the helm of Death Row. and Dick Griffey in the immediate aftermath of the breakup of N.W.A. Snoop Dogg found his springboard to success during the 1990s while on Death Row Records. Technology Cameo Celebrity App: Will Birthday Wishes From Snoop Dogg Mean A Big Investor Payday? This is an extremely meaningful moment for me." "It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. "I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," the 50-year-old Snoop Dogg said in a statement. Snoop Dogg said he's excited about acquiring the label's brand. The terms of the deal were not disclosed. The rapper-mogul acquired Death Row Records' brand from MNRK Music Group, which is controlled by a private equity fund managed by Blackstone, the investment firm announced Wednesday. LOS ANGELES - Snoop Dogg has taken over a popular record label that launched his stellar career. The rapper-mogul acquired Death Row Records, the label that launched his career, from MNRK Music Group. Snoop Dogg poses at the premiere of "The House Next Door: Meet The Blacks 2," last year in Los Angeles.
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